Flexibility in Using MyAffiliateProgram
Hybrid Deals
One of the hot topics that was discussed at AffiliateForce 2002 was
"Hybrid Deals". These are special deals that merchants can offer so that
Affiliates can earn commissions on multiple activities. For example, a
merchant may offer an Affiliate a CPM rate for impressions, a CPC rate for
clicks, a CPL rate for leads and a CPS rate for sale (CP = Cost Per).
Super Affiliates especially are looking to
partner with companies that will offer them deals like this. They have
valuable space on their websites that they want to fill with
performance-based ads - but they want to be compensated on their entire
performance. E.g. many may want to be rewarded for branding products and company names through
banner ads, getting traffic to leave their site for the merchant's site,
sending over a serious buyer who leaves their contact information on a
lead form and for sending over sales.
So the Kowabung programming team put together an extra turbocharged variant on its powerful Hybrid Module, titled the QUAD Hybrid Module. The QUAD Hybrid Module allows merchants to offer a commission on:
Impressions (CPM), Clicks (CPC), Leads (CPL) and Sales (CPS). As always -
merchant's can customize the commission rates for each of these four
activities per Affiliate and per Affiliate category. Commissions for leads
and sales even have customizable commission rates on two tiers.
Merchant and netrepreneurs - Click Now to get all the info you need on the Hybrid, Quad and other features and modules. Check out the awesome MyAffiliateProgram Enterprise Package which includes MYAP Pro, QUAD Hybrid, Transaction History, Super Track, Zoom Stats, Private Domain, Opt-In Pro and more.
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Automating Affiliate Communications
with Opt-In Pro
Following up with affiliates and handling affiliate communications is a big issue for players on all sides of the performance marketing equation.
MyAffiliateProgram's Opt-In Pro's Follow-Up Messages are the perfect tool for automating many Affiliate communications.
If a merchant is using Opt-In Pro in conjunction with their MyAffiliateProgram system,
their Affiliates are automatically added to an Opt-In Pro list called "Affiliates".
E.g., merchants can setup a series of follow-up messages that will
be sent to the new Affiliate however many days the merchant determines following the day the Affiliate signs up. These messages can contain information about placing links. They can
include more linking methods and even stats on which methods work best for
certain types of Affiliates. Merchants can even use the messages to show
their Affiliates other tools and resources available to them.
All of these follow-up messages will help remind the new Affiliate where
they signed up, how to place a link and keep them interested in earning
commissions through the program. The merchant stays happy as well. All
they have to do is setup the letters - and Opt-In Pro takes care of the
rest.
You can learn more about Opt-In Pro at the MyAffiliateProgram website.
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